The 'Fair and Square' pricing philosophy
Coventry Building Society explicitly markets a 'Fair and Square' pricing philosophy — the idea that loyal existing members shouldn't pay more than new customers for the same product. In practice this means:
- **PT rates track new-business rates closely**: usually within 0.05% rather than 0.10–0.20% at other lenders
- **Same fee structure**: £999 arrangement fee applies equivalently on PT and new-business; no hidden 'retention fee' trick
- **Transparent rate card**: Coventry publishes PT and new-business rates alongside each other on its website
This is a genuine point of difference versus lenders like Santander (larger PT premium) and even Nationwide (which has loyalty pricing but still runs separate tiers with meaningful differences).
**Practical impact for borrowers**: Coventry's PT is usually only £500–£1,500 more expensive than remortgaging to market-best over 5 years on a £200k loan. Once fees and friction are factored in, PT often breaks even or wins. This is the main reason Coventry has strong customer retention — the economics of switching away are genuinely marginal.
**Where Fair and Square doesn't cover you**: if your ideal rate isn't available at Coventry at all (you want offset, specialist retirement, or complex BTL), there's no amount of fair pricing that substitutes for a lender who offers the feature.
When Coventry PT wins vs remortgaging away
Given Coventry's narrow PT-to-market-best gap, PT wins in more scenarios than at most competitors:
**Loan under £250,000 with clean credit and stable income**: the 0.12% gap = £1,500 or less over 5 years. Fee savings + completion speed usually tip the balance toward PT.
**Green-rated property**: additional 0.05% discount narrows the gap further. Coventry Green PT at 4.06% vs market best at 3.99% = 0.07% gap → £700 over 5 years on £200k. Almost no reason to remortgage.
**Want 10-year fixed rate**: Coventry's 10-year PT at 4.39% is often the best or tied-best 10-year rate on the market.
**Large loan (£750k+)**: Coventry's Large Loan tier offers sharp pricing. PT at this tier typically beats new-business remortgage elsewhere.
**Loyal customer with multiple Coventry products**: Coventry savings + mortgage relationship has soft value.
**Remortgaging wins when**:
- You want absolute cheapest rate and willing to go through process (first direct or HSBC Premier save ~£1,200 on £200k)
- You want offset (Coventry doesn't offer offset)
- You want Nationwide membership pricing (Coventry is non-Nationwide)
- You want to release equity or change term (PT can't)
- Your broker quotes Coventry for Intermediaries as 0.05% cheaper than Coventry member PT (sometimes happens)
Coventry's 2026 decision framework
Apply these 5 questions:
**1. Is your Coventry PT rate within 0.15% of market-best?** If yes, PT almost always wins on total cost. Don't remortgage.
**2. Are you on a Green-rated property?** Add 0.05% saving to PT. Almost certainly PT wins.
**3. Is your loan over £500,000?** The rate gap compounds materially. Get a broker quote including Coventry for Intermediaries (broker-only Coventry pricing, sometimes sharper).
**4. Are you looking at 10-year fixed?** Coventry is typically best or tied-best in this segment. Stay.
**5. Do you want features Coventry doesn't offer?** Offset, capital raising, complex BTL, expat — remortgage required regardless of rate.
**Typical Coventry customer outcome**: for loans up to £500k with stable residential cases, Coventry PT is the most economically sensible choice about 70% of the time — significantly more than at Halifax, Santander or Virgin Money. Coventry's Fair and Square pricing genuinely delivers for customers.
**One final tip**: check both Coventry's 'member' and 'non-member' PT tiers via the app. Sometimes Coventry runs special member-only promotions (slight fee reductions, cashback) that aren't visible until you click through. These marginally improve the PT economics further.
Important: Your home may be repossessed if you do not keep up repayments on your mortgage. There will be a fee for mortgage advice. The actual rate available will depend on your circumstances. Think carefully before securing other debts against your home.