Why Do People Remortgage From the West Brom?
The most pressing reason to remortgage from the West Brom is the SVR. At 7.74%, it is higher than many competitors, making the cost of inaction particularly steep once your initial deal expires.
Borrowers also leave the West Brom for other reasons:
- Securing a lower rate — the gap between the West Brom's SVR and the best market deals is significant
- Accessing a wider product range — larger lenders may offer features like offset mortgages or more flexible overpayment terms
- Raising funds — remortgaging to release equity for home improvements or other purposes
- Changing repayment strategy — switching from interest-only to repayment, or adjusting the mortgage term
The West Brom's relatively small size compared to the major lenders means their product range is more limited, so the wider market often provides better options.
West Brom's SVR and Why It Matters
The West Bromwich Building Society's standard variable rate is currently around 7.74%. This is notably higher than several other building societies and high street lenders.
At this rate, borrowers are paying a substantial premium over what is available on new fixed deals. On a £175,000 mortgage, the monthly cost difference between 7.74% and a competitive fixed rate could exceed £400. Over a year, that amounts to nearly £5,000 in additional interest.
The West Brom does offer product transfers, but given the starting point of their SVR, it is essential to compare any retention offer against the broader market. Even their internal deals may not compete with what is available elsewhere.